What a story edit is
Most weak brand videos go wrong in the edit. Someone records an hour of good interviews, then cuts them in the order the questions were asked, and the result sounds like a list of answers. A story edit reorders what people said so it builds: a hook, a problem, a turn and a resolution. The words are the same; the order and the pacing change what a viewer feels.
That's the work we do. We read the transcripts, mark the lines that carry the story, propose an outline, and then cut picture and sound around it. B-roll covers the joins, music shapes the pace, and captions make it work on mute.
Services
Founder story videos
Why the company exists and what it's trying to do, in the founder's own words.
Customer story videos
A customer explains what changed for them, without sounding like an ad.
About-us films
A short film about the team and the work for your homepage or careers page.
Story cut-downs
Fifteen to sixty second clips for social and ads, cut from the main film.
What to send
The more we know about the people and what happened, the better the outline. A useful brief covers:
- A link to the interviews and b-roll, or a note on what was filmed
- Who is speaking, and how their names and roles should appear
- The story in a few sentences, as you would tell it to a friend
- Where the film will run: your website, a launch event, YouTube, LinkedIn, an investor meeting
- Brand files: logo, fonts and colors, plus any music you have rights to
- Two or three films you like the tone of, and your deadline
Not sure what the story is yet? Send the interviews anyway. Finding it is part of the job, and the outline comes before any cutting.
Where we work
Editing is remote, so interviews can be filmed anywhere. We focus on companies and nonprofits in Denver, St. Louis and Philadelphia and book calls in your local time.
Denver, CO
Brand story video editing for Denver companies and nonprofits.
St. Louis, MO
Brand story video editing for St. Louis companies and nonprofits.
Philadelphia, PA
Brand story video editing for Philadelphia companies and nonprofits.
What finished story stills look like
Common questions
How much does a brand story video cost?
It depends on the number of interviews, how much b-roll there is, the finished length, the sound and color work, and how many revision rounds you want. We quote each job in writing after reading the brief, so you know the cost before work starts.
Do you film the interviews?
No. We edit footage you or your filmmaker records. If you are planning a shoot, we can send interview questions and a b-roll list that make the edit easier.
Will it sound scripted?
It shouldn't. We only use what people actually said, and we keep their pauses and phrasing where it helps them sound like themselves.
Are the images on this site from real projects?
No. The sample images are AI-generated and the story arcs are drawings made for this site. We don't publish client work without permission.
Have interviews and footage but no story yet? Tell us who is in it, what happened, and where the film will be shown.
Request a quote